This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from
Personal Data means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.


We may use Personal Data for our legitimate business interests including marketing our goods and services. Our processing of Personal Data collected from Our websites is based primarily on this justification. However, some uses of Personal Data are necessary to comply with applicable legal or regulatory requirements. 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

INFORMATION YOU VOLUNTARILY PROVIDE TO US. We collect personal information that you voluntarily provide to Us when you:

  • complete forms on the Site, or in relation to our Services, or you contact Us via telephone;
  • create an account with Us;
  • purchase or otherwise request any of the Company’s products or services;
  • request any customer support;
  • request any exchange or return of any of the Company’s products or services;
  • request any information from or about the Company, such as a newsletter, e-alert, or any other information about Our products, services, events, or business partners;
  • communicate with any other representative of our Company;
  • communicate with Us via third-party social media sites;
  • participate in any contest, promotion, or sweepstake offered by Us;
  • apply for a job with the Company; or
  • otherwise communicate with Us in any other way.

In these instances, the types of personal information that We may collect from You may include:

  • Your name;
  • Mailing address and/or billing address;
  • E-mail address;
  • Phone (or mobile) number;
  • Date of birth or age;
  • Credit or debit card number and other information about the same (if you make payment either directly to Us or by using a third-party payment provider that handles payments and will receive your payment card information);
  • Information about your bank or checking account (if you make a payment through your bank transfer);
  • Gift card information or related gift information;
  • Information you provide when you purchase any of Our goods or services, including product or service parameters or preferences you provided when making a purchase;
  • Information you provide when you report a problem with our Site or an online purchase or other transaction with Us by email, Our Site, telephone, in writing, or through other means.
  • Records and copies of your correspondence (including email addresses), if you contact Us.
  • Information relating to your participation in a contest, sweepstake, promotion, or survey that We may ask you to complete for research purposes.
  • Employment and background-related information provided to Us as a part of the prospective job application process; or
  • Information you provide or otherwise involved in the return or exchange of a product, such as information about the transaction, product details, purchase price, and the date and location/media of the transaction.


When you access or otherwise use Our Site or Services, We automatically collect certain personal information about you, including:

  • Device Information. We (or our service providers) may collect information about the computer, tablet, phone, or other device you use to access any of the Services, including the Internet Protocol address, hardware models, operating system and version, mobile network information, and other unique device identifiers.
  • Cookies and other Web-based Tracking Technologies: We (or our service providers) may use different technologies such as cookies, web beacons, or other types of small temporary files or web-based tracking technologies to gather certain information. A cookie is a small data file stored by your web browser on your computer or mobile device (hard drive) that helps Us to improve the way We deliver our Services to you, helps Us improve your overall experience using Our Services, and/or helps Us analyze the areas and features of our Services that are most popular or to detect fraud. Web beacons are electronic images that may be used in Our Services or emails and help deliver cookies, count visits, and understand usage. Like many other websites, cookies and these other web-based tracking technologies may be used by Us (or our service providers) during your visit to the Sites or other Services in order to improve your individual experience as a user of Our Site and Services, or to generally improve or enhance the overall functionality of the Services. For more information on Cookies, please see our Cookie Policy.
  • Geo-location Data: Subject to your device permissions, We (or Our service providers) may be able to collect information about the precise location of your device or may gather other general location data based on GPS data, mailing address, and/or billing address (hereinafter collectively referred to as “Geo-location Data”), to customize our Services based on your location. You can prevent your device from sharing precise location information, including without limitation some or all of the Geo-Location Data, at any time through your device’s operating system settings.
  • Social Media Information. If any of Our Services offer any social media features, such as the Facebook Like buttons or similar social media interactive mini-programs, these features may collect your Internet Protocol address, which page you are visiting on Our Site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on Our Services. Your interactions with these features maybe governed by the privacy policies of the company providing them.


We use the Order Information that we collect generally to fulfill any orders placed through (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Patton Watch (for example, by generating analytics about how our customers browse and interact with the Site.


There are lots of different ways you’ll see adverts for Patton, if you see adverts on websites and on social media, these may not be directed specifically at you, we may just have bid for the space. We may also be using a search engine or social media platform's lookalike’ products, which are not directed at you and which you can control using each search engine or social media platform’s privacy settings.

We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you and tell you about them. We may carry out direct marketing by email, phone, text, and post.

On our website, we make your direct marketing preferences clear. You may choose to opt-in to receive our newsletter, or as part of creating an account. We may also be able to send our customers relevant direct marketing about our own products and services unless they opted out during the purchase journey. We may also send you a little nudge as part of the purchase if you have left products in the basket without checking out.

At all times you have a right to opt-out of direct marketing. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication or just email us at


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: .  You can also opt-out of Google Analytics here: .

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 



Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices or if you would like to make a complaint, please contact us by e-mail at