Personal Data means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
LEGAL BASIS FOR PROCESSING PERSONAL DATA
We may use Personal Data for our legitimate business interests including marketing our goods and services. Our processing of Personal Data collected from Our websites is based primarily on this justification. However, some uses of Personal Data are necessary to comply with applicable legal or regulatory requirements.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to pattonwatch.com and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
INFORMATION YOU VOLUNTARILY PROVIDE TO US. We collect personal information that you voluntarily provide to Us when you:
In these instances, the types of personal information that We may collect from You may include:
INFORMATION AUTOMATICALLY COLLECTED
When you access or otherwise use Our Site or Services, We automatically collect certain personal information about you, including:
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through pattonwatch.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Patton Watch (for example, by generating analytics about how our customers browse and interact with the Site.
ADVERTISING, MARKETING AND YOUR COMMUNICATIONS PREFERENCES
There are lots of different ways you’ll see adverts for Patton, if you see adverts on websites and on social media, these may not be directed specifically at you, we may just have bid for the space. We may also be using a search engine or social media platform's lookalike’ products, which are not directed at you and which you can control using each search engine or social media platform’s privacy settings.
We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you and tell you about them. We may carry out direct marketing by email, phone, text, and post.
On our website, we make your direct marketing preferences clear. You may choose to opt-in to receive our newsletter, or as part of creating an account. We may also be able to send our customers relevant direct marketing about our own products and services unless they opted out during the purchase journey. We may also send you a little nudge as part of the purchase if you have left products in the basket without checking out.
At all times you have a right to opt-out of direct marketing. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication or just email us at firstname.lastname@example.org.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
For more information about our privacy practices or if you would like to make a complaint, please contact us by e-mail at email@example.com